Wrapping up the sixth edition, Justkids teamed up with Life is Beautiful Music & Art Festival to greet attendees and the Downtown Las Vegas community with brand new multi-media art pieces from some of the most notable artists & installation makers around the globe. Blurring the lines between visual and experiential art, festival-goers enjoyed an immersive visual experience within 18 city blocks, far-beyond the traditional festival art programming. Unruffled by the intense heat of Las Vegas summer, the JUSTKIDS 100% female team worked nights and days during 4 weeks to produce larger-than-life wall installations and murals from diverse artists.
Marquis Lewis, known by his internationally-recognized tag Retna (USA), added to the downtown footprint with a metallic mural piece between Ogden & 7th. The mural features his cryptically enchanting and iconic visual language with a special message dedication from the artist to the Las Vegas community. Justkids Curator, Charlotte Dutoit, expanded on this message: “RETNA’s mural for Life is Beautiful aspires for a future, rooted in the myth of the past, featuring a quote of Crazy Horse, Chief of The Oglala Lakota: “I see a time of Seven Generations when all the colors of mankind will gather under the Sacred Tree of Life and the whole Earth will become one circle again”.
Paris-bred graffiti artist André Saraiva’s iconic alter-ego, known as Mr.A, has popped up in alleys and corners all over Downtown Las Vegas, with his cartoonish winking smiley face gracing the most unassuming yet intimate spaces of the town, along with Mr.A pop-up pink pianos, inviting all passerby’s to create a tune. In addition to his signature street art pieces,
Andre opened up an unexpected addition to Las Vegas nightlife: The Empty Club; a lonely rotating disco ball floating in the middle of the empty mirrored room of a former gas station that now illuminates the busy intersection of Fremont and 8th Street.
Lakwena (London) brought her iconic kaleidoscope uplifting Justkids and Life is Beautiful continue to elevate the festival art program every year, setting the bar high by providing unparalleled access and experiences from some of the world’s most sought-after visual artists and offering a new perspective to enjoy the city and its people. Life is Beautiful’s open-air gallery is a scene to be seen, event when all the music, comedy and culinary happenings are packed up & gone. When visiting Las Vegas, make sure to visit the downtown.
color block work to the max, creating her biggest mural project yet with a 120 feet long wall, towering over the festival grounds. She also integrated her art as artist ambassador & designer of the Life is Beautiful eclectic
visual identity for this year’s music lineup poster, signage and visual ID.
Portuguese activist and ecologic artist Artur Bordalo, known around the world as Bordalo II, has delivered his most ambitious trash animal installation to date entitled Wild Wild Waste, powered by Zappos.com, debuting a 10,000 square feet world of trash on display in a former 50’s Motel. The eyepopping zoo parody aims to draw attention to a current global problem, human waste production and the commodification of
animal habitats, all the while offering viewers the ultimate destination for a creative funhouse.
Lithuanian artist Egle Zvirblyte (London) created an cosmically explosive wall on 7th Street, bursting with shapely figures, color and ferality where animal and woman grapple for creation, to produce a vibrant take on desire, vulnerability and female empowerment.
Sebastián Velasco (Spain) also took over the downtown festival footprint, with his first piece in the USA, a striking ninety degree
diptych presenting his honest and eloquent interpretation of Las Vegas nightlife mythology, unique architecture and street culture, capturing the city of lights and its souls with beautiful contrast.
The Romanian contemporary artist, illustrator and muralist Saddo (Bucharest) travelled to downtown Las Vegas to create his first mural piece in the USA as well, featuring an unique take on Elvis, blending aesthetics of naturalistic and naive illustrations, pop orthodox, East Europe folklore, hip-hop culture and comics.
Recapturing the multiple dimensions of the America essence, United States street artist Aware from the Indecline activist crew, gave color, depth and visibility to the original red white and blue with his brand new mural contribution to his hometown.
Contributing artist Luke Pelletier (Los Angeles) also joined in the roster creating the official art poster for Life is Beautiful’s 2018 edition featuring his cleverly playful tourists’ lore and cheeky characters.
The design and architectural technology company Stereobot’s lit up the festival grounds, enhancing the visual experience design of Downtown Las Vegas, with a compelling structural installation made of 100% sustainable elements. The organic form came to life during the festival weekend, providing shelter and wonder to many.
Justkids and Life is Beautiful continue to elevate the festival art program every year, setting the bar high by providing unparalleled access and experiences from some of the world’s most sought-after visual artists and offering a new perspective to enjoy the city and its people. Life is Beautiful’s open-air gallery is a scene to be seen, event when all the music, comedy and culinary happenings are packed up & gone. When visiting Las Vegas, make sure to visit the downtown.