For seven consecutive years global creative house Justkids has
collaborated with Life Is Beautiful festival to transform the cityscape of Downtown Las Vegas, consistently curating ambitious semi-permanent murals and site specific installations.
The woman-run creative enterprise recently debuted new works from artists Ernest Zacharevic, Daku, HOTTEA, Zosen & Mina Hamada, Mantra and AKACorleone , joining an already rich portfolio of works in the festival footprint by artists like Shepard Fairey, D*Face, Fafi, Mike Ross, Felipe Pantone, Okuda, Faile, Andre Saraiva and many more.
On the impact of the continued and ambitious art programming of Life Is Beautiful, Justkids Founder and Curator Charlotte Dutoit stated: “Public art and murals play a prominent role for the revitalization of Downtown Vegas. It’s great to see that this part is becoming the heart of the city once again, catalyzed through our long term collaboration with Life Is Beautiful and the local and international artists alike.”
“Life is Beautiful exists to aid in the positive transformation of
communities and perspectives by collectivizing, inspiring and
empowering through creativity and the arts” said Life is Beautiful CEO, Justin Weniger “ The art program continues to play a critical role in that transformation, leaving the city better than we found it throughout these past 7 years”.