Just in time for the Opening Day, Budweiser’s new team cans, curated by Instagrafite, capture the localized pride and fandom of Major League Baseball in the United States.
Three months of hard work and a major labour of curationship, Instagrafite was in charge of the selection, coordination and creative direction of the new team cans next to Box1824 Agency.
“This project was a truly custom made production, our curationship needed to be precisely to find the right local artist to represent each team and city. They also needed to have a connection with baseball and with the Budweiser. A huge challenge that we embraced with excitement and joy,” affirmed Marina Bortoluzzi, Instagrafite co-Founder and Director.
Designed in partnership with local artists and baseball enthusiasts, Budweiser’s MLB team design cans bring to life the true ambition and personality of each team and its hometown, featuring some of the most iconic elements of each city like the palm trees in Los Angeles to the Gateway Arch in Budweiser’s hometown of St. Louis.
Featuring the art of Ricardo González a.k.a. as It’s a living, Adam Koon, Annica Lydenberg, Eddie Martínez, Kubra Aslan, Alexander Vidal, Alan Rodríguez, Phil Shafer, Timothy Raines, Sam Barboza Zack Mueller and Richard A. Best.
Each artist was hand-selected to create the unique, locally-inspired designs, based on their personal connection to their team’s ambitious history and the fans that support the home team. The cans will each be wrapped in one-of-a-kind, personalized artwork to celebrate Budweiser’s commitment to the game while offering fans a way to support their teams from the first pitch to the last out.
Artist Annica Lydenberg a.k.a. Dirty Bandits, who designed the Boston can, was inspired by vintage New England store and restaurant signs as well as her lifelong passion for the Red Sox.
“I grew up in Boston during a time when the Red Sox weren’t winning World Series, but my favorite nighttime activity was always going to a baseball game at Fenway,” Annica said. “We’d get cheap seats in the bleachers or just wander in after the seventh-inning stretch. It didn’t matter that I watched them lose so many times. It was rooting for the underdog that made me into the kind of person that I am.”
“I loved working with Budweiser & Instagrafite because the project was a great challenge as well as a privilege to be one of the artists chosen for this special project. Creating a design for New York Mets team is a true honor, Budweiser truly believed in my style for this project and that’s something that means a lot as an artist and the Mets fan,” affirmed New York based artist Ricardo González about the project.
With the return of baseball season, Budweiser will introduce customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American dream. Budweiser’s limited-edition cans arrives today in the participant cities of United States.
“Baseball and the culture it created is a true celebration of the American spirit,” said Ricardo Marques, vice president, Budweiser. “This year, we wanted to leverage our long-standing partnership with MLB to raise a toast to the fans by giving them a piece of their hometown to enjoy right in the palm of their hand with our MLB designed team cans.
Team cans are already available in the following markets: Baltimore, Boston, Chicago, Cincinnati, Dallas/Ft. Worth, Houston, Los Angeles, Minneapolis, New York, Oakland, San Diego, St. Louis, Tampa Bay and Washington D.C.