An inspirational women’s rights supporter and campaigner for gentrification and education, London-based artist Aida Wilde‘s uses words as a tool for her powerful messages. Her work has been featured at many exhibitions and festivals, in 2015 the collaborative work she produced along with Ego.A.Sowinski for the Women’s Art Library, was selected to be in the exhibition organised by the Women’s Art Resources Minnesota, WARM Guerrillas: Feminist Visions in Minneapolis (USA) to coincide with the Guerrilla Girls Twin City Takeover.
Her Credit Crunch poster which was purchased by the Victoria & Albert Museum in 2011 is on display as part of the touring exhibition, A World to Win: Posters of Protest & Revolution. The poster has also been exclusively re-commisioned by the Victoria & Albert Museum shop.
More recently she participated in the global project Subvert The City, which saw the world’s first coordinated international ad takeover & over 60 creative actions in 38 cities in 18 countries around the world.
During her most recent intervention, Aida participated in the Croydon Festival (covered here). For the Festival, Aida took over the front window of one of the many shops soon to disappear due to the gentrification of the area. On the top of the shop you could read ‘Less Homes 4U’. This work resonates with her previous curatorial works including the Lord Napier project for Hackney Wicked (‘Shithouse to Penthouse’) tackling the ongoing gentrification process in the borough as well as A Hackney Wick Funeral.
Is Croydon the next stop for gentrification? The area has seen bad publicity in the past, and the borough is trying to change its image to become the new hotspot of London with a lot of residential development and investment in many sectors. Unfortunately, this process hit hard many local shops that are now closed down. Aida put up her new installation on one of the shops located in the city centre just a few minutes away from the tube station. Passers by could read those words:
‘LESS HOMES 4 U’ | ‘IT’S OUT WITH THE HIPSTERS, IN WITH THE YUPSTERS’ | ‘ENOUGH IS ENOUGH’ | ‘LONG DRAMATIC PAUSE’ | ‘AFFORDABLE HOUSING FOR NO ONE’ Including a sign that reads ‘WHERE ONLY THE 1% CØUNT’.
The Lord Napier Pub 2016 – Hackney Wicked. Video by Donk and featuring the following artists: Mobstr, Donk, Zombie Squeegee, Static, Fatherless, Edwin, Gold Peg, Mighty Mo, Sweet Toof, Dscreet, Unga, Deso, Malarko, Pang, Float, DONE, Greg Abbot (Hidden Printer), Vesna Parchet, Teddy Baden, John Atherton, Siridap, Urban Freaks, Carpe Moenia, Hin, Sony, Darren John.
Aida Wilde is currently busy working on other projects including ‘My Mother’s Aspirations’, a new billboard commission by @AdblockBristol for their Berg Arts Community Billboard that can be seen in St Werburghs. The quotes on the billboard were contributed by members of the public at Picnic In The Park festival PIP workshop.
Aida pro-actively continues with her facilitating role with various workshops (check out the Other Art Fair) and community projects through Print Is Power – Reclamation Nation and more currently, Sisters In Print (All female international print collective).
It was no surprise that her work was just published in the new book ‘The Word is Art‘ written by artist and curator Michael Petry. In this new volume celebrated artist and curator Michael Petry, addresses media and marketplace concerns about the state of language and the value of books in the digital age.