98 Windows, but the tasks ain’t done…. The ironic ideology behind the closing chapter in a trilogy of works exploring contemporary life, from the perspective of digital immigrants. For 98 Windows, the Low Bros retro-futuristic vibe meets social psychology, as they explore human interaction and the price of connectedness through the personification of the wolf.
Technological development has had a drastic impact on our culture and collective lifestyles, with ‘speed’ being the motivating factor; the beating heart of Modernisation. Over the past 200 years, our world has spun into dynamic motion, with digitalisation accelerating its pace exponentially over the past few decades. Change occurs at such a rate that each generations experience of the world is slightly different to the last. Brothers Christoph and Florin belong to a micro generation of flux in the early 80’s called Xennials. This unique period between Generation X and Y, had an analogue childhood while also experiencing the digital revolution in adulthood. The defining characteristic of this group is how they experienced technology and received information about the world.
98 Windows is a body of work acknowledging our very deep attachment to technology and the freedom it proposes. Installations challenge our attention in more ways than one, as they cultivate the distractedness that has come to define our lives. It is almost a rarity to find ourselves committing to single situations, socialising while synchronising habitually with feeds. We almost equate our ability to multitask with our human capital, projecting how busy we are to demonstrate our social value. The Low Bros harness this idea by constructing moments of single consumption, populated by multiple stimuli.